Research on Practice Teaching Reform of Network Marketing Course Against the Background of Application-oriented Undergraduate

Abstract

Network marketing is the core course of ecommerce undergraduate major in colleges and universities, and its teaching reform should be based on the needs of modern society and economic development. Practical teaching is not only an important link to cultivate students' practical ability and innovation and entrepreneurship ability, but also an important way to improve students' social professional quality and employment competitiveness. Based on the characteristics of ecommerce talent demand in the new era, industrial and commercial college in guangzhou of the curriculum reform as an example, the network marketing practice teaching as the core, to explore features outstanding professional ability and creative teaching mode, cultivate conforms to the market demand of highquality practical talents, for applied undergraduate colleges and universities in our country electronic commerce talent training and related course construction and reform to provide the reference. Keywords—Applied undergraduate; network marketing; practical teaching; innovation and entrepreneurship