Dampak Pandemi Covid 19 terhadap Tataniaga Hewan Qurban di Jabodetabek: Studi Kasus pada Mahir Farm

P. Sembada, A. Hakim, S. Andik
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引用次数: 1

Abstract

The Covid 19 pandemic has a broad impact on the agricultural sector. In the livestock sub-sector, there isusually an increase in demand for livestock and livestock products at certain moments, one of which is theEid al-Adha. However, the Eid al-Adha during the pandemic is different from the pre-pandemic period,affecting the demand and supply of qurban animals. This study was conducted to identify the impactof the Covid 19 pandemic on the value chain of the qurban animals. The research performed in-depthinterviews and an online survey with the actors along the chain and 29 Mahir Farm consumers. Theresults showed changes in supply, distribution, marketing, and demand compared to the pre-pandemiccondition. As a response, Mahir Farm improved the sales by using an online mode and created a TebarQurban program. Tebar Qurban is a program to optimize the qurban animals sales in the central ofproduction and suppliers to minimize the transportation cost. The adaptive strategies by improvingonline sales and the Tebar Qurban program’s procurement effectively enhanced the sales of qurbananimals during pandemic Covid 19. The study also confirms that there were changes in the buyingbehavior of qurban animals. Consumers preferred online purchasing compared to coming directly to thequrban stall. The payment system’s ease is the most crucial factor in influencing consumers’ decisions topurchase the qurban animal. This research underlines the importance of adaptive strategies to surviveduring a pandemic.
科维德19大流行对Jabodetabek的动物Tataniaga的影响:马德农场的案例研究
2019冠状病毒病大流行对农业部门产生了广泛影响。在畜牧分部门,在某些时刻,牲畜和畜牧产品的需求通常会增加,其中一个是宰牲节。然而,大流行期间的宰牲节与大流行前时期不同,影响了城市动物的需求和供应。本研究旨在确定2019冠状病毒病大流行对城市动物价值链的影响。该研究对供应链上的参与者和29名马希尔农场消费者进行了深入的访谈和在线调查。结果显示,与大流行前相比,供应、分配、营销和需求发生了变化。作为回应,马希尔农场通过使用在线模式提高了销售额,并创建了TebarQurban项目。Tebar Qurban是一项优化Qurban动物销售中心生产和供应商的计划,以最大限度地降低运输成本。通过改善在线销售和Tebar Qurban项目采购的适应性策略,有效提高了Qurban动物在2019冠状病毒大流行期间的销售。该研究还证实,城市动物的购买行为发生了变化。与直接到城市摊位购买相比,消费者更喜欢在网上购买。支付系统的便利性是影响消费者决定购买城市动物的最关键因素。这项研究强调了适应战略在大流行期间生存的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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