The High Economic Value for Videos in a YouTube Channel by Communication using Digital social media (Case Study: Successful Videos about A Particular Motorcycle Group in a YouTube Channel)

Abstract

This research's objective is to describe the sustainable activities of a particular motorcycle club (TP) by delivering reciprocal humor and showing nice friendship on social media from a business perspective, especially from a business psychology perspective. The research used a qualitative method by observations in seven periods for seven tour opportunities. Their high amount of interactive communication has led them into the most popular motorcycle group (recognized by the high number of views, like expressions, and positive comments on the YouTube channel and Instagram) which has also led it to a higher economic value. Their particular cohesiveness and engagement were transmitted and deployed in their internal communications in the videos that influence the netizens and the business world positively through their reciprocal humor and nice friendship.