Retrieving and Ranking Relevant Products from Boolean Natural Language Queries

Matthew Moulton, Siqi Gao, Yiu-Kai Ng
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Abstract

E-commerce is a massive sector in the US economy, generating $767.7 billion in revenue in 2021. E-commerce sites maximize their revenue by helping customers find, examine, and purchase products. To help users easily find the most relevant products in the database for their individual needs, e-commerce sites are equipped with a product retrieval system. Many of these systems parse user-specified constraints or keywords embedded in a simple natural language query, which is generally easier and faster for the customer to specify their needs than navigating a product specification form, and does not require the seller to design or develop such form. These natural language retrieval systems, however, suffer from low relevance in retrieved products, especially for complex constraints specified on products. The reduced accuracy is in part due to under-utilizing the rich semantics of natural language, specifically queries that include Boolean operators, and lacking of the ranking on partially- matched relevant results that could be of interested to the customers. This undesirable effect costs e-commerce vendors to lose sells on their merchandise. In solving this problem, we propose a product retrieval system, called QuePR. The advantages of QuePR are its ability to process explicit and implicit Boolean operators in queries, handle natural language queries using similarity measures on partially-matched records, and perform best guess or match on ambiguous or incomplete queries. QuePR is unique, easy to use, and scalable to all product categories. We have conducted different performance analysis to verify the effectiveness of QuePR and compared QuePR with other ranking and retrieval systems. The empirical results show that QuePR outperforms others and is efficient.
从布尔自然语言查询中检索和排序相关产品
电子商务是美国经济中一个庞大的部门,2021年创造了7677亿美元的收入。电子商务网站通过帮助客户查找、检查和购买产品来实现收入最大化。电子商务网站设有产品检索系统,以方便用户在数据库中找到与他们的个人需要最相关的产品。许多这样的系统解析用户指定的约束或嵌入在简单的自然语言查询中的关键字,这通常比导航产品规格表单更容易和更快地让客户指定他们的需求,并且不需要卖方设计或开发这样的表单。然而,这些自然语言检索系统存在检索产品相关性低的问题,特别是对于产品上指定的复杂约束。准确性降低的部分原因是由于没有充分利用自然语言的丰富语义,特别是包含布尔运算符的查询,以及缺乏对客户可能感兴趣的部分匹配的相关结果进行排名。这种不良影响使电子商务供应商失去了他们的商品销售。为了解决这个问题,我们提出了一个产品检索系统,称为QuePR。QuePR的优点是它能够在查询中处理显式和隐式布尔运算符,在部分匹配的记录上使用相似性度量来处理自然语言查询,以及在歧义或不完整的查询上执行最佳猜测或匹配。QuePR是独特的,易于使用,并可扩展到所有产品类别。我们进行了不同的性能分析来验证QuePR的有效性,并将其与其他排名和检索系统进行了比较。实证结果表明,该方法优于其他方法,具有较高的效率。
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