Privacy Preserving Vehicle Purchase Marketplace

Abstract

The car customer in the U.S. market has come to expect many incentives during her purchase process. Many of these incentives are based on the private profile information of the customer, which she would not want to disclose to the set of all possible dealers. On the other hand, the dealers want to keep the exact information on various incentives on offer private as well due to various business reasons. In this paper, we present design of a privacy preserving marketplace that executes control on information disclosure while enabling the purchasing process. Marketplace designs pertaining to both single dealer and multiple dealer participation are dealt with