Social Media Privacy Concerns and Self Presentation

Abstract

This study uses a questionnaire to analyses the relationship between the experiences of internet usage, privacy concerns and self-presentation of private information. Using an regression analysis and correlation analysis, it takes Wechat as an entry point to explain the new private problems that people confronted with while they do self-presentation in the social media environment based on the theory of communication privacy management. It turns out that undergraduates' private concerns are extremely high, they tend to hide their real information in their profile picture. The experiences of internet usage have an obvious positive effect on self-presentation of profile picture while privacy concerns have an obvious negative effect on it, privacy concerns show very little mediating effect on the experiences of internet usage and self-presentation of profile picture.