A Group Construction Algorithm Based on Density and Closeness Clustering in Mobile Communication Networks

Abstract

with the strong impact of OTT (Over The Top) business in the mobile Internet era, operators urgently need to discover the user value information from massive data to help them provide personalized accurate services and expand business customer services. The construction of social user groups based on mobile communication data can help operators to accurately analyze customer social structures, thus promoting quality service and improving marketing quality. In this paper, we design a set of social group construction algorithm based on user behavior characteristics excavated from massive user data in mobile communication network. Due to the huge volume of mobile communication data sets, a parallel design based on MapReduce is exploited. The experimental results show that the ADBLINKw algorithm performs well on the efficiency and community detection quality.