Penggunaan Teknologi Dan Potensi Penerapan Internet Of Things (IoT) Dalam Pengembangan UMKM: Studi Kasus Resto Ayam Buldak

Abstract

Social restrictions harm the development of MSMEs in Indonesia. As an alternative, technology can be a facilitator in overcoming the problem of limited social mobility. This research discusses technology and the internet of things as facilitators in developing the Buldak Chicken Resto business unit as an innovation strategy. In January 2020, when people carried out social restrictions due to Covid-19, they implemented an innovation strategy using the internet of things. Resto Ayam Buldak is included in the category of Micro Enterprises based on the regulations of the Republic of Indonesia Law No. 20 of 2008. The qualitative method uses substructure interview techniques to extract data and information. Based on the research results, it is known that technology supported the development of Buldak Chicken Restaurant during the Covid-19 pandemic. Various product information can be found through digital media, including websites, google business, grab food, food, and superfood. The collaboration of various digital technologies encourages the development of the company's image in the eyes of consumers and the expansion of the product marketing coverage area. In its business processes, restaurants also use the cashier application as an Enterprise architecture that helps make it easier for owners to control financial transactions in their business units. The potential application of the Internet of Things IoT in controlling the Buldak Chicken Resto production house can be made through the concept of smart production. The utilization of the Internet of Things (IoT) at the Ayam Buldak Resto has not been maximized because it requires a large investment capital.