Sustaining Tourists' Revisit Intention Through Talk-In-Interaction Model

Abstract

Through conversation analysis theory, the author explores the possibility to develop Dieng tourism by investigating the role of conversation in sustaining tourists' revisit intention. To do so, the author conducted participant observation method in two homestays. To make a comprehensive analysis, the author made a detailed field note and followed the approved transcription protocols prior to writing a research report. The findings suggest that the hosts applied the culture they commonly practiced and believed in to people of different cultures. Therefore, it created communication breakdowns identified from the occurrence of unsuccessful turn-takings. Moreover, the study discovers that Zarndt's nationality-based cultural dimensions taxonomy is no longer relevant in tourism context because idiosyncrasy plays a bigger role in guest-host communication. Based on these findings, a newly proposed talk-in-interaction model accommodating a more balanced use of transactional and interpersonal motives is made for the improvement of homestay hosts' multicultural communication.