Revisiting the Business English Courses to Meet the Stakeholers’ Demand

Titien Indrianti
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Abstract

In the international business communication, English has become a medium of communication. To respond to such a global challenge, it is vital to equip students with Business English courses to prepare them to be more competitive worldwide. Nevertheless, studying Business English is quite problematic to many non-native learners since they have to focus both on the subject matter and the language. The present study is conducted to investigate the perspectives of the students and alumni on the Business English courses at the Business Administration Department, State Polytechnic of Malang. A survey on the second year students and the alumni was conducted. The questionnaires were distributed to elicit their views on the courses, as well as their recommendations. The existing English syllabuses and materials were collected to be overviewed. The findings indicate most students are in favor of the course. Their motivation and interest in the course are good that they make some attempts to support their Business English skills acquisition. The business English competences, like: business presentation, business meeting, business socializing, negotiation, business correspondence, and knowledge, like global business issues are of their benefits to prepare them to work and develop their career in the future. The alumni claim they apply the Business English knowledge and skills in their workplace. However, the level of the application is different following their job position in the workplace. The students’ proposals for the course are that it should be presented in a more fascinating way and business communication skills are more emphasized. Besides, global business materials and vocabulary in business are to be more inserted. The alumni recommend providing more business communication practices and vocabulary enrichment. Showing the formal and informal English usage is also necessary. Besides, character building related to business needs to be inserted.  The Business English syllabuses and materials were in line with the students’ and alumni’s expectation. The content and materials have already covered business knowledge and skills as expected by the stakeholder.
重新审视商务英语课程以满足利益相关者的需求
在国际商务交际中,英语已成为一种交际媒介。为了应对这样的全球性挑战,让学生掌握商务英语课程,使他们在全球范围内更具竞争力,这一点至关重要。然而,学习商务英语对许多非母语学习者来说是相当困难的,因为他们必须同时关注主题和语言。本研究旨在调查玛琅国立理工学院工商管理系学生和校友对商务英语课程的看法。对二年级学生和校友进行了调查。发放问卷是为了征求他们对课程的意见和建议。收集了现有的英语教学大纲和材料,以便进行概述。调查结果表明,大多数学生赞成这门课程。他们对课程的动机和兴趣都很好,他们会做一些尝试来支持他们的商务英语技能的习得。商务英语能力,如:商务演示,商务会议,商务社交,谈判,商务函电和知识,如全球商业问题是他们的好处准备他们的工作和发展自己的职业生涯在未来。校友们表示,他们将把学到的商务英语知识和技能运用到工作中。然而,根据他们在工作场所的职位,申请的水平是不同的。学生们对这门课程的建议是,应该以一种更吸引人的方式来展示它,并更加强调商业沟通技巧。此外,更多地插入全球商业资料和商业词汇。校友们建议提供更多的商业交流练习和词汇丰富。展示正式和非正式的英语用法也是必要的。此外,需要插入与商业相关的性格塑造。商务英语教学大纲和教材符合学生和校友的期望。内容和材料已经涵盖了利益相关者所期望的业务知识和技能。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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