Understand the public insurance purchase orientation through the triangle theory of love

Abstract

1In today's Taiwanese society, all citizens must have national health insurance, which allows people across the country to not have to bear huge medical expenses when registering for medical treatment. An analysis of Taiwan's data over the past 10 years shows that a 1% increase in the previous period's CPI will result in a decrease of 3.2% to 4.4% in the next period of premium income. We also found that there is a considerable degree of positive correlation between the growth rate of premium income (both life insurance and property insurance) and the economic growth rate over the same period. The Baoxian industry has a great influence on our economic development. This research is analyzed through Smart PLS and SPSS. The results of the research show that the three components of this research show the complexity of the emotional boundary through the relationship-oriented service industry of the triangle of love transaction, which is reflected in the emotional structure. The research results show that the insurance industry will focus more on relationship marketing on the emotional side. In the insurance industry, the nature of customer sentiment towards companies is driven by commitment in the relationship-oriented service industry. This discovery can help insurance practitioners to reduce time and money losses in developing relationship marketing research.