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A Study on the Influence of Service and Platform Attribute, Satisfaction and Continuance Usage Intention in OTT : Focus on MZ Generation

Journal of Speech, Media & Communication Research Pub Date : 2022-08-31 DOI:10.51652/ksmca.2022.21.3.3
Seckjun Jang
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OTT中服务和平台属性、满意度和持续使用意愿的影响研究——以MZ生成为例
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Journal of Speech, Media & Communication Research
Journal of Speech, Media & Communication Research
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