Information Flow on Digital Social Networks during a Cultural Event: Methodology and Analysis of the "European Night of Museums 2016" on Twitter

Abstract

In this paper, we first present a representation of message flows and their contents on Twitter, then an instrumented methodology to describe and analyze these flows and their distribution among the various stakeholders. The aim is to explore the engagement and interactions between different types of stakeholders. We apply our methodology and tools to the 12th edition of the cultural event "European Night of Museums" (NDM16).