A Study of E-commerce Adoption by Nepalese Tourism Website: Contain Analysis

Journal of Tourism, Hospitality and Sports Pub Date : 2019-10-01 DOI:10.7176/jths/44-03

Puran Khattri, W. Aishan

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引用次数: 1

Abstract

This study conduct to evaluate e-commerce features adopt by Nepalese tourism websites through content analysis. Information on the website plays a vital role to influence traveler. This study analyses 41 different features of the website of the Nepalese tourism industry. In this research in total examining 120 website's features, and these features are divided into six dimensions: product information, non-product information, reservation, payment, functionality and customer relationship management. The researcher found that there is a significant difference between hotel and travel agencies websites on adopting feature and information provided to their customers. The finding shows that e-commerce is still in the introduction phase in the Nepalese tourism industry. Tourism companies are failing to deliver adequate information on their website. Websites are only focused on product information rather than other information, and there is a significant difference between hotel website and travel agencies websites on adopting features. Websites need to improve their payment, reservation and functionality features on their website. Keywords : E-commerce, content analysis, tourism website DOI : 10.7176/JTHS/46-04 Publication date: January 31 st 2020

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尼泊尔旅游网站采用电子商务的研究:包含分析

本研究通过内容分析对尼泊尔旅游网站采用的电子商务特征进行评价。网站上的信息对旅行者的影响至关重要。本研究分析了尼泊尔旅游业网站的41个不同特征。本研究共考察了120个网站的功能，并将这些功能分为6个维度:产品信息、非产品信息、预订、支付、功能和客户关系管理。研究人员发现，酒店网站和旅行社网站在采用功能和提供给客户的信息方面存在显著差异。这一发现表明，电子商务在尼泊尔旅游业中仍处于引入阶段。旅游公司未能在其网站上提供足够的信息。网站只关注产品信息而不关注其他信息，酒店网站与旅行社网站在功能采用上存在显著差异。网站需要改进他们的支付、预订和网站的功能特征。关键词:电子商务，内容分析，旅游网站DOI: 10.7176/JTHS/46-04发布日期:2020年1月31日

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Journal of Tourism, Hospitality and Sports

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