The Relationship between Authenticity and the Souvenir Purchase Intent

Y. Goo, M. Shen
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引用次数: 3

Abstract

Although shopping for a souvenir is rarely the main motive for taking a leisure trip, nonetheless, most tourists do take time to shop for souvenirs. Souvenirs play a major role in a tourist's travel experience and memory. Traditionally, many studies about souvenir purchase behavior have mainly focused on the analysis of the different types, functions, store management, and customer's satisfaction of souvenirs. Few have been done to analyze how tourists determine the authenticity of a souvenir as well as the effect of country of origin (COO). Therefore, this study proposes a souvenir purchase conceptual model that manifests the relationship between tourist experience modes, souvenir categories, authenticity, effect of COO, and souvenir purchase intent. This model suggests that both tourist experience modes and souvenir categories determine the level of authenticity, which in turn affects souvenir purchase intent. In addition, the effect of COO serves as a moderator influences the relationship between souvenir authenticity and souvenir purchase intent.
真实性与纪念品购买意向的关系
尽管购买纪念品很少是休闲旅行的主要动机,但大多数游客确实会花时间购买纪念品。纪念品在游客的旅游体验和记忆中扮演着重要的角色。传统上,许多关于纪念品购买行为的研究主要集中在分析纪念品的不同类型、功能、商店管理和顾客满意度等方面。很少有人分析游客如何确定纪念品的真实性以及原产国(COO)的影响。因此,本研究提出了一个纪念品购买概念模型,该模型体现了游客体验方式、纪念品品类、真实性、COO效应与纪念品购买意愿之间的关系。该模型表明,游客的体验方式和纪念品品类共同决定了游客的真实性水平,进而影响纪念品购买意愿。此外,首席运营官的作用对纪念品真实性与纪念品购买意愿之间的关系起到调节作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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