Information visualization- in regarding to customer journey map in a three-dimensions format

Abstract

Customer journey map used in the service design was considered an important tool to discover service experiences related issues, since it could logically and contextually find problems and solves them. This article tried to conduct the idea of information visualization. and utilized the customer journey map in a three-dimensions format; therefore, designers not only can acquire information from 2D diagram, but also manipulate intangible information from this designed tool. Through 3 service design case studies, this article expects to develop various application tools, which allowing designers explore more opportunities gaps from users’ experiences.