4C Model: A New Approach to Determine and Measure Organizational Effectiveness

Abstract

In today's competitive environment organizations need to be effective not only for its very survival but also for its future growth & development. When potential investors want to invest their money as a share capital in a company they are interested in knowing whether the organization is effective in accomplishing its goals .The term effectiveness in the context of an organization has been defined in numerous ways in the literature and different models exist to describe, determine and measure organizational effectiveness. Though existing models successfully represent various frameworks to measure organizational effectiveness based on various organizational attributes, a universally applicable model based on some key characteristics of all types of organizations should evolve. The 4C Model proposes a universally applicable theoretical framework to determine & measure organizational effectiveness and this framework is based on four components i.e. competency, communication, cooperation and collaboration which are common factors in any types of organizations. These four components can be represented as Critical Success Factors (CSF) for being effective for all types of organizations and can be embedded within the existing set of models available in the literature and this way the effectiveness of all types of organization can be determined and measured on the basis of these four parameters. The 4C Model is a simple yet unique and powerful way to measure organizational effectiveness.