Are These The Factors Driving The Intention of Urban Communities to Use Photovoltaic Solar Technology in DKI Jakarta?

Abstract

. The purpose of this research is to develop the theoretical framework concept and explore the factors that drive urban communities to use photovoltaic solar power technology in DKI Jakarta. Based on the data obtained, the utilization of photovoltaic solar power technology in Indonesia is still very low. Urban society is chosen because it becomes the biggest energy consumer. The low utilization of photovoltaic solar power generation technology in urban areas may be caused by many factors, from pre-survey results obtained some dominant factors. The literature on the concept of urban community intent to use photovoltaic solar power technology is generally limited in Indonesia. So this research adds literature in the field of solar photovoltaic solar power technology by explaining conceptually the linkages between awareness,price perception and marketing communications to encourage urban people's intentions to use photovoltaic solar power generation technology. Research has found that awareness, price perception and marketing communication have a positive and significant effect towards intention to use photovoltaic solar power generation technology.