COGNITIVE-COMMUNICATIVE TRANSFORMATION OF THE PERSON IN THE CONTINUUM OF THE INTERNET NETWORK

Abstract

INTRODUCTION It is impossible to imagine the reality without the Internet, social networks and different machines that changes the natural environment of human beings, influences the formation of worldviews and creates a new space-time continuum – a virtual reality, organized on the principle of rhizoma, and they also generate the emergence of new technological means of communication. “In the information society, there is not only a change in production, but also in the whole way of life: cultural leisure is becoming more important, and interest in material values is declining. The main specific feature is the production and consumption of intellect, knowledge, and as a result – the increase of share of mental work. The human being is required to be able to create, and the demand for knowledge increases. Therefore, the human being in the information society is placed in a framework that requires its rules of communication (Naumova, 2012). 1