Digital inclusion, social exclusion and retailing: an analysis of data from the 1999 Scottish Household Survey

D. Fitch
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引用次数: 16

Abstract

Data from the 1999 Scottish Household Survey is analysed to identify segments of the population who are 'socially excluded', and the rates of home ownership of PCs and of home Internet access of these groups are analysed The data show that the excluded invariably fall on the wrong side of the digital divide, and are thus unable to take advantage of recent developments in ICTs. The excluded who are faced with limited retail choice lack home access to ecommerce.
数字包容、社会排斥与零售业:1999年苏格兰家庭调查数据分析
我们分析了1999年苏格兰家庭调查的数据,以确定被“社会排斥”的人群,并分析了这些群体的个人电脑家庭拥有率和家庭互联网接入率。数据显示,被排斥的人群总是落在数字鸿沟的错误一边,因此无法利用信息通信技术的最新发展。那些面临零售选择有限的被排斥者,在家也无法接触到电子商务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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