Put Forth a Conceptual Model about Corporate Social Responsibility in Tourism in Ho Chi Minh City

Abstract

When Bowen introduced definition of corporate social responsibility (CSR) in 1953, it has attracted many researchers in both theoretical and applied research. Business managers recognized that when their companies do CSR, they create a better image in the community and are more well-known than their competitors, therefrom increasing their business performance. However, CSR has become widespread in developed nations but in developing ones like Vietnam, it is a relatively new concept that has not caught much public attention. This paper therefore put forth a conceptual model of CSR for tourist companies in Vietnam. This model shows the relationship between CSR, firm reputation and firm performance. From the proposed model, the following studies may continue to using this model to survey to reinforce its value.