Kişisel Değerlerin Restoran Seçimine Etkisi: Dışarıda Yemek Yeme Motivasyonlarının Aracılık Rolü

Abstract

: This study aims to examine the effect of personal values on eating out motivations and restaurant choice. Relying on the prior researches, the relationship between personal values, eating out motivations and restaurant choice was discussed and questionnaires were administered to 398 participants in this study. After the elimination of questionnaires that contained extreme values, 391 questionnaires were analyzed. Firstly, confirmatory factor analysis was conducted to evaluate the measurement model. Secondly, the hypotheses of the research were tested using structural equation modeling. All of the hypotheses were supported by the research findings. Results show that personal values are an important antecedent on restaurant choice. The findings of the study also imply that eating out motivations have a partial mediating role in the relationship between personal values and restaurant choice.