Trip Quality, Tourist Satisfaction, and Behavioral Intention on The New Tourism Destination: A Case Study in Pabangbon Panoramic Hill, West Java

Abstract

When the new tourist destination occurs, people usually come because of their curiosity. The purpose of this study was to analyze Trip Quality, Tourist Satisfaction, and Behavioral Intention of those who visited Bukit Panorama Pabangbon (Pabangbon Panoramic Hill) as a new tourism destination in Bogor district, West Java, Indonesia. The research method was descriptive quantitative. This research was a survey using a questionnaire. In the initial stages, validity and reliability tests were carried out, and the test results show that all items in the questionnaire were valid and reliable. The questionnaire was then distributed to respondents using a simple random sampling technique resulting 100 sets of data. Then the mean score of each variable and correlation value was calculated. The results showed that in general, the tourists' trip quality was good in which the affordable ticket got the highest score, while local transportation got the lowest. On the whole, they were satisfied with their experience visiting the site, and they were willing to return and recommend this new tourist attraction to friends and relatives. Among the construct under study, the correlation between trip quality and behavioral intention was stronger than the correlation between tourist satisfaction and behavioral intention. All are positive correlations.