An Analysis of Audience Perceptions of the Music Programs by FM Radio Dilber: A Case Study of Swabi and Charsadda

Abstract

FM technology has the quality to be operated easily by the operators and easily accessible to the audience. The radio is an important tool of media which had played a vital role in every society since its invention. This media tool helped in an ideological objective and cultural exchanges for different nations in different eras. The last twelve to fifteen years have witnessed rapid growth in the broadcasting industry of Pakistan. In Pakistan, FM operations are mainly funded by advertising. This study analyzes the perception of the public about Radio Dilbar content for Internally Displaced Persons during the crises of Swat, Bajur and Bunir by the FATA Capacity Building Project (CBP). The main theme of the programs was messaged emphasizing on peace, love & brotherhood. Music was on-aired for IDPs, a population of 2.6 million approximately in the affected areas of swat, Bunir, and Bajaur, which all were according to the needs of those days.