Who Is Tracking You?

Abstract

Exchanging information online often involves a degree of assessing the credibility and reliability of websites, which include the authors, sources, and content. This chapter argues for an additional assessment category: evaluating privacy and/or data use statements of websites because of the underlying ideologies, methods of tracking technologies used to collect data, and the need for comprehension of what website terms and conditions mean for the average person. This chapter provides a rhetorical framework as suggested guidelines to follow when evaluating privacy and/or data use statements of websites.