The Economic Potentials of Pineapple Marketing in Edo State, Nigeria.

Abstract

Agricultural marketing involves numerous lines of activities, which if well developed can sustain livelihood. It is in line with this that this study looked at the economic potentials in pineapple marketing with a view to unfolding the various business ventures in it that could be developed to enhance income generation for the farmers/marketers. The study was conducted in Uhunmwode, Ovia North East and Esan West Local Government Areas of Edo State. The data used for the study were obtained with the aid of a well-structured questionnaire from fifty (50) randomly selected pineapple marketers and analyzed using descriptive and inferential statistics. The Benefit-Cost Ratio was used to assess the economic viability of some of the identified ventures while the Likert Scale was used for the ranking of some identified factors that stagnate enterprise development in pineapple marketing.