Buyers Behaviour of cosmetic products: Study of Haryana

Abstract

The goal of this research is to investigate how consumers in the Indian state of Haryana feel about spending money on beauty aids. At least one district from each of Haryana's six administrative divisions was chosen to represent the state's total sample size of 754. Buyers in rural and urban areas of Haryana are analysed using a total of 23 criteria and 3 constructs to determine their perceptional behaviour. In order to complete the investigation, exploratory factor analysis was used. Significant (>0.731), moderately significant (KMO = 0.721), and statistically significant (P 0.05) were all found for the parameters. Societal factors, economic factors and the market related factors are showing the significance level and also to their respective items in the present study.