The Effects of Digital Marketing on Choosing a Weight Loss Program

Abstract

The weight loss market is attractive and the internet generates opportunities for this business. It was intended to understand whether digital marketing has positive effects on choosing a weight loss program. A literature review and a survey were carried out: 2 online surveys and telephone interviews. Survey 1 was carried out with 100 people and survey 2 and interviews with nutritionists / doctors specialized in weight loss, 100 and 55, respectively. SPSS was used. 49% of respondents who wanted to lose weight and searched on the internet, started the programs surveyed. 72.5% of professionals promote their doctor’s appointments on the internet and 62.7% classify digital marketing as “very effective” or “essential effect” when choosing a weight loss program. It was concluded that the internet is a good dissemination tool for professionals in this area and influences consumer choice, demonstrating the positive effects of digital marketing when choosing a weight loss program.