Importance of Public Relations in New Business

Abstract

Understanding the true meaning of public relations will never be classified as a science because it is an ever-changing process much like a research process. There are continuous additions and subtractions being made; some of which are related to the progressive changes being made in the business world and some of the modifications are due to the evolving attitudes of the consumers. Public relations have been, in the past, separately paired with many terms such as marketing, advertising, introducing, communications. As of recently, with the various technological improvements that have taken place it has started to entail all of these things. The aim of this research paper is to try and dissect the different levels of public relations, when and where it is most commonly used, understanding whether the type of business plays a part in choosing the medium of public relations to be used and to decide at which stage public relations are best used in the business cycle.