FACTORS THAT DETERMINE BRAND TRUST IN THE INTEREST OF BUYING MULTI LEVEL MARKETING (MLM) PRODUCTS IN THE CITY OF RUTENG MANGGARAI

Maria Epelita Masriani, I. G. Sanica
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Abstract

In the business world, achieving the goals that have been planned depends very much on the factors that influence it. One of them is the factor of brand trust or brand trust. The concept of trust comes from the analysis of personal relationships in the field of social psychology. Social psychology discusses the influence of humans on others in terms of changing behavior, attitudes, communication patterns, and building trust. According to Hong Youl Ha and Helen Perks (2015) brand trust is a benchmark for customers to rely on the brand's ability to carry out the functions it plays. In this situation where the individual cannot objectively evaluate the quality of the product in advance, brand trust plays an important role in reducing uncertainty in purchasing.This study focuses on the millennial generation of brand trust in buying interest in HWI products. Using a qualitative approach, with descriptive analysis. This study collected data through interviews, observations and documentation. The results of this study were that brand trust had an effect on buying interest in HWI products in the city of Ruteng Manggarai. Keywords: Brand Trust, Buying Interest, MLM Product
汝腾曼加莱市多层次营销(mlm)产品购买兴趣中决定品牌信任的因素
在商业世界中,实现已计划的目标在很大程度上取决于影响它的因素。其中之一是品牌信任或品牌信任的因素。信任的概念来源于社会心理学领域对人际关系的分析。社会心理学从改变行为、态度、沟通模式和建立信任等方面讨论人类对他人的影响。Hong Youl Ha和Helen Perks(2015)认为,品牌信任是顾客对品牌履行其职能能力的依赖程度的基准。在个体无法事先客观评价产品质量的情况下,品牌信任在减少购买不确定性方面发挥着重要作用。本研究主要关注千禧一代对HWI产品的品牌信任购买兴趣。采用定性方法,辅以描述性分析。本研究通过访谈、观察和文献收集数据。本研究的结果是,品牌信任对汝腾曼加尔莱市HWI产品的购买兴趣有影响。关键词:品牌信任、购买兴趣、传销产品
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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