Confronting the Challenges to Equipoise: A Study on Wompreneurs’ Work-Life Balance

Abstract

The study explores the adversities faced by wompreneurs (Women Entrepreneurs) of Odisha and talks about their work-life balance issues. The paper presents the viewpoint (motivation) of wompreneurs as to why they think of starting an enterprise of their own. Focus is also laid onthe supportive factors of wompreneurs and factors that disrupt maintaining their work-life balance.The present exploratory paper is the outcome of a pilot study that has been performed using thematic investigation & analysis to find out solutions for the above-mentioned issues. For this paper, Qualitative research is used, which is conducted by assimilating data from personal interviews and thematically analyzing it. Suggestions for better work-life balance are given at the end. The area of work-life balance is devoid of studies in India, where wompreneurs are expected to have a better work-life balance as they are their own “boss”, the paper tries to explore the authenticity of such assumptions. The model has been devised with the above research objectives to provide insight into motivating factors and work-life balance issues of wompreneurs, which can help the Government, policy-makers, research fraternity and other training counselling institutions to emphasize such emerging issues that would lead to empowered women as well as an empowered Nation. Keywords: Entrepreneurship, Wompreneurs, Case study, Work-life balance, Role conflict