The Upsurge of Mobile Wallet Adoption by Generation X: Evidence from India

R. Guhan, K. Nigama
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引用次数: 1

Abstract

Digital transformation in payments makes crucial changes in the landscape of Asian information and communication technology. After China, India played a significant role in the mobile wallet market to become a global leader. According to Global Data company, Mobile wallet transaction is expected to reach Rs.100 trillion in 2024. The aim of this researchis to identify the behaviour intention to the usage of mobile wallets by Generation X. The survey was conducted online among the 182 respondents to test the hypotheses. The recommended model consists of five factors from the UTAUT2 model, which impact the behaviour intention to use Mobile wallets by Generation X. The percentage analysis and PLS-SEMalso known as partial least squares-structural equation modelling techniquewere employed to validate this study. This research identifies that social influence, effort expectancy and performance expectancy performs a substantial role in Generation X's behavioural intention to adopt mobile wallets. The study will lead the knowledge about the key variables that affect mobile wallet adoption by Generation X in India.
X一代手机钱包的普及:来自印度的证据
支付的数字化转型使亚洲信息和通信技术的格局发生了重大变化。继中国之后,印度在移动钱包市场发挥了重要作用,成为全球领导者。据全球数据公司称,到2024年,移动钱包交易额预计将达到100万亿卢比。本研究的目的是确定x一代使用移动钱包的行为意图。该调查在182名受访者中进行了在线调查,以检验假设。推荐的模型由来自UTAUT2模型的五个因素组成,这些因素影响x一代使用移动钱包的行为意愿。采用百分比分析和pls - sems(也称为偏最小二乘结构方程建模技术)来验证该研究。这项研究发现,社会影响、努力预期和绩效预期在X一代使用移动钱包的行为意向中发挥了重要作用。这项研究将引导人们了解影响印度X世代采用移动钱包的关键变量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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