GAIUS: a new mobile content creation and diffusion ecosystem for emerging regions

Abstract

Despite increasing mobile Internet penetration in emerging regions, the growth of web page complexity combined with inadequate content delivery mechanisms and lack of relevant local content make the web experience poor for users in these regions. In this paper, we propose GAIUS, a content ecosystem that enables the efficient creation and dissemination of locally relevant web content. GAIUS aims at creating a community content exchange that enables users to easily create and consume relevant web content with the help of a mobile application. Based on an early deployment of GAIUS in various regions, we show that our ecosystem enables localized content creation and diffusion efficiently.