Enhancing Travel Experience Leveraging on-line and off-line Users' Behaviour Data

Abstract

Several tourism applications have been designed to support on-line information search and content browsing. However, often they neglect user's current visit experience, i.e., what the user already experienced off-line. In this demo we showcase a novel mobile app enhancing a traveller's visit experience by considering the visit context and the traveller's currently visited locations. The app has been designed as a tool for advancing the state of the art in decision support systems. The app can be used outside the lab, hence taking into account the true complexity of user decision making, while lab experiments tend to over-simplify that.