The Home Depot, Inc

Edward D. Hess
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引用次数: 3

Abstract

The Home Depot case is a great story. It's about entrepreneurship, growth, CEO leadership, and the dramatic impact, good and bad, a CEO can have on a company's growth culture, strategy, and performance. Home Depot had faced market growth challenges for the last seven years as it tried in numerous ways to reignite its growth engine. The case explores the growth strategies of CEOs Bernie Marcus, Arthur Blank, and Blank's successor Bob Nardelli, a former GE executive. After examining Home Depot's growth history, the case challenges students to devise a growth strategy for the company under a new CEO.
家得宝公司
家得宝的案例是一个伟大的故事。这是关于企业家精神、成长、CEO领导力,以及CEO对公司成长文化、战略和业绩的巨大影响(无论好坏)。家得宝在过去七年中一直面临着市场增长的挑战,因为它试图通过各种方式重新点燃其增长引擎。本案例探讨了首席执行官伯尼•马库斯、亚瑟•布兰克以及布兰克的继任者、前通用电气高管鲍勃•纳德利的增长战略。在考察了家得宝的增长历史之后,这个案例要求学生们在新CEO的领导下为公司制定增长战略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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