Importância dos atributos de uma feira livre ideal em Cassilândia, estado do Mato Grosso do Sul: uso do experimento de escolha discreta melhor – pior.

Abstract

The main aim of this study is to assess the consumers' opinion about ideal public market attributes in Cassilândia, state of Mato Grosso do Sul, because public markets have been facing strong competition by other commercialization channels. The dissemination of the adopted method, the Best-Worst Discrete Choice Experiment, was also one of this work’s objectives. Results show that “product quality” is the most important attribute of an ideal public market. “Stand cleanliness” was ranked second and “good relations with the public” came third in terms of importance.