{"title":"Marketing And Consulting Services","authors":"A. Connelly","doi":"10.1109/ELECTR.1991.718249","DOIUrl":null,"url":null,"abstract":"Consulting services must be marketed and sold just like any other product. Not all products are marketed in the same way. Cars are not marketed the same way as industrial machinery. Even so consulting services are marketed in their own unique way. This paper discusses market structure and marketing techniques.","PeriodicalId":339281,"journal":{"name":"Electro International, 1991","volume":"14 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1991-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Electro International, 1991","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ELECTR.1991.718249","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Consulting services must be marketed and sold just like any other product. Not all products are marketed in the same way. Cars are not marketed the same way as industrial machinery. Even so consulting services are marketed in their own unique way. This paper discusses market structure and marketing techniques.