The Relations Between Influencers in Social Media and The Election Winning Party 2019

Abstract

In this era, most people use social media to communicate and keep up with any kind of news. Politic is one of the sectors that use social media to spread the news. By utilizing information from public opinion and other politicians, will add another important information in order to increase the possibility of winning the elections. This paper uses social network analysis to measure public conversational activity through social media network. We select "Pemilu Presiden 2019" as the case study since this is the biggest politic event in Indonesia and this event also has a massive impact not only for Indonesia but also other countries in the world. In addition to that, this paper uses conversational activity in social media platform which is Twitter and collected 4.564 tweets between March 29 until April 8, 2018. We analyze two political parties such as, "Gerindra" and "PDI Perjuangan" as the parties from the presidential candidates. We also found a number of influencers in the network that indicate "PDI Perjuangan" has more a good sentiment than "Gerindra". We collect and summarize all the influencer’s conversations related to each party and found a high correlation between the influencers, parties, and presidential candidates. It shows the bigger influencers are able to provide more risks for the presidential candidates image, also the parties.