Research on Innovation and Entrepreneurship Education Reform of E-commerce Major Based on School-enterprise Cooperation

Abstract

In order to better adapt to the changes of the Internet era, e-commerce practitioners need to have stronger innovative thinking and entrepreneurial ability. Therefore, it is imperative to carry out innovation and entrepreneurship education for e-commerce majors. In view of the new requirements of social development, we should actively explore the way of school-enterprise cooperation, innovation and entrepreneurship education reform, in order to truly meet the industry's demand for e-commerce talents.