The Construction and Practice of Blended Learning Mode for the Course Market Research Based on WeChat Public Platform

Abstract

Blended teaching has become the mainstream teaching mode in the era of Internet Plus. With the characteristics of convenience, timeliness and interaction, WeChat public platform has become an important part of blended teaching online classroom. Market research is a basic course of economy and management specialty, which is of great significance to the cultivation of students’ innovation and entrepreneurship ability. Combining the characteristics of the course and the analysis of learning condition, a three-dimensional blending teaching mode that integrates ‘online self-learning before class + Q&A, discussion and display in class + reflection and improvement after class’ is constructed. Meanwhile, the implementation effect is evaluated in combination with the teaching practice. The advantages and disadvantages of blended teaching of the course found may provide reference for teachers who implement blended teaching.