Goals of Customer Relationship Management in Hospitals based on the Customer Life Cycle: A systematic literature review

Tita Ayu Rospricilia, Mudjahidin
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Abstract

From a healthcare environment perspective, customer relationship management (CRM) is defined as an approach to managing patient relationships to build good relationships. To keep finances in balance, hospitals need to manage customer relationships. Much research on CRM has made significant progress in areas such as telecommunications, banking, and manufacturing, but research specific to the hospital environment is very limited. This systematic review aims to categorize, summarize, synthesize, and assess research on CRM in hospitals. This study uses a systematic literature review technique that starts by compiling research questions, the search process, study selection, conducting a review, analysis, synthesis, and reporting. The result of this research is a synthesis of 30 articles that were analyzed based on research goals and research approach. As much as 27% of CRM in the study was used for customer acquisition, 40% for customer retention, and 33% for customer conversion.
基于客户生命周期的医院客户关系管理目标:系统文献综述
从医疗保健环境的角度来看,客户关系管理(CRM)被定义为一种管理患者关系以建立良好关系的方法。为了保持财务平衡,医院需要管理好客户关系。许多关于客户关系管理的研究在电信、银行和制造业等领域取得了重大进展,但针对医院环境的研究非常有限。本系统综述旨在对医院客户关系管理研究进行分类、总结、综合和评价。本研究采用系统的文献综述技术,从编制研究问题、搜索过程、研究选择、进行综述、分析、综合和报告开始。本次研究的结果是综合了根据研究目标和研究方法分析的30篇文章。在研究中,多达27%的客户关系管理用于获取客户,40%用于保留客户,33%用于转换客户。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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