Impact Of E-Commerce On The Purchasing Power Of Community In Retail Companies In Denpasar

Abstract

. This year, quite a number of retailers have collapsed. The lack of purchasing power in the retail industry, one of which is the large number of e-commerce that pampers buyers with ease. The impact of e-commerce on people's purchasing power on retail companies in Denpasar, the sampel used issaturation with respondents 100 people. The measurements used the Likert scale and the analysis was using a multi linear regression statistical method by conducting a T test and a F test at a significant to determine the magnitude of the total influence and the variables that provided the dominant effect. Based on analysis SPSS that tastes, prices and income levels affect people's purchasing power significantly. The amount of influence is based on the value of the determination coefficient (r2) = 0.643 which means that 64.3%of tastes, prices and income levels, while e-commerce affects 9.5%, the remaining 26.2% is influenced by other variables.