PROBLEMS AND PROSPECTS OF TOURISM ADAPTATION UNDER GLOBAL CHALLENGES IMPACT

Abstract

In this article, the authors study the aspects of the COVID-19 pandemic’s continuing impact on the global economy, and assess the interim economic results of 2020. The forward and backward linkage between the COVID-19 pandemic and international tourism is highlighted. The current state and further development prospects of the global tourism business are assessed on the example of the global crises that have taken place before. The authors have studied the current characteristics of the sector in the context of the continuing impact of protective measures involving population’s limited mobility and social distancing, a general assessment of the current global crisis impact on international and regional tourism is given. Further, the authors consider the need of tourism industry adaptation to new conditions, provide examples of modern tourism development, and identify areas that are most promising in terms of restoring the sector in the post-pandemic period. Since the current trends, according to experts, will be relevant in 2021, the authors determine the need for continuing adaptation of the sector to new conditions, taking into account the implementation of a sustainable development policy, and assess the prospects for the sector’s recovery during the crisis and post-crisis periods as an object of state policy within the framework of the "green" transformation of the economy.