The Duty of Public Relations in Political Marketing

Abstract

This is a research with the title of )The Duty of Public Relations in Political Marketing(, and it has given importance to identifying the duties which are given more care by the public relations of the political factions for the political marketing of the political factions, this research is an effort to make it clear and learn that the public relations have managed to work for the political factions’ objectives on a high level, and to what extent the political factions have embodied their public relations in the political marketing, the purpose of the research is specifying the level of implementing the public relations duties within the political factions and knowing the mechanism of performing public relations duties for the political marketing of the political factions and showing the issues that create obstacles in front of implementing public relations duties of the political factions, this is a descriptive research, where the researcher relied on the surveying measures through questionnaire forms, the research bodies of the three political factions of ) Patriotic Union of Kurdistan, Kurdistan Democratic Party and the Change bureaus and chambers of )6( Movement(, and the samples of the research is taken from the cadres of cadres with various ranks, and the most important results ١9٨ the political factions whose numbers are that the researcher has come up with in the research, although the public relations have significant roles to realize the goals of the political factions, however; the public relations of the political factions have not been able to work on the social and national feeling of responsibility on the mass. The public relations of the political factions are not working their duties as required, sometimes they work on the duties of )Interpretation, persuasion, evaluation, documentation and facilitation (, although they have given importance to the media within their duties, the public relations in their duties of political marketing on the mass, political institutions and political marketing and the tools of using the means of mass relations and political output, mainly relied on the media duties to convince and attract the mass, little training courses for the cadres of the public relations sections for obtaining appropriate background for practising their professions are important factors which have become obstacles in front of implementing the public relations duties