Marketing Management & Competitiveness of Bangladeshi Organizations to Face Globalization

Abstract

Here I describe what marketing management is? I took the help of the marketing management book and class lectures in this regard.To complete the middle part of my term paper I have conducted a survey from two points of views. I have taken the interviews of ten entrepreneurs as well as ten buyers to know their valuable opinion about the performance of our business organizations.There are my recommendations also in the last part of this term paper.The answer of various people may be different about the question "Would you think that our business organizations run properly to face global competition? Majority must be granted - based on this philosophy I would like to get the actual result of my survey. To make it easy to understand I use many statistical diagrams and graphs. With explanation to support the opinion of mine there are some recommendation also. Objectives To know - 01. Is our business organization run properly?02. Are our native products capable to face free market competition?03. What can be done to improve the performances of our native business?