The innovation of E-Commerce Based on Local Culture Products to Improve Business Skills to Rural Communities in the Era of Industrial Revolution 4.0

2019 International Conference on Electrical, Electronics and Information Engineering (ICEEIE) Pub Date : 2019-10-01 DOI:10.1109/ICEEIE47180.2019.8981416

A. Putra, A. Mukhadis, H. A. Syafrudie, A. M. Nidhom, Azhar Ahmad Smaragdina, J. Yunos, A. Asari, Nurul Dzakiya, Ali hasbi Ramadani

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Abstract

This research aims to: (1) develop e-commerce based on regional superior products; (2) testing the attractiveness of the product being developed; and (3) testing the effectiveness of the product being developed. This research uses research and development (R&D) methods. The initial phase is carried out by developing e-commerce based on regional superior products. After development is complete, product attractiveness and effectiveness testing will be carried out. The attractiveness test is carried out by website experts (online businesses) and website design experts. Findings in this study include: (1) E-commerce based on regional superior products developed has a good attractiveness level (results of validation test of online shop experts and website design experts); (2) E-commerce based on regional superior products developed has proven to be effective in increasing rural community business skills; and (3) Tthe results of the development of e-commerce products based on the regional superior products can be used as references and alternative media for further research.

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基于地方文化产品的电子商务创新在工业革命4.0时代提高农村社区的商业技能

本研究旨在:(1)发展基于区域优势产品的电子商务;(二)对正在开发的产品进行吸引力测试;(三)检验正在开发的产品的有效性。本研究采用研究与开发(R&D)方法。初期以区域优势产品为基础发展电子商务。开发完成后，将进行产品吸引力和有效性测试。吸引力测试是由网站专家(在线业务)和网站设计专家进行的。研究发现:(1)基于区域优势产品开发的电子商务具有较好的吸引力水平(对网店专家和网站设计专家的验证检验结果);(2)基于区域优势产品开发的电子商务对提高农村社区商业技能有效;(3)基于区域优势产品开发电子商务产品的成果可作为进一步研究的参考和替代媒介。

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2019 International Conference on Electrical, Electronics and Information Engineering (ICEEIE)

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