Opportunities and Challenges of Marketing in the Context of Big Data

Abstract

In the era of big data, under the conditions of rapid economic development in our country, various enterprises have also vigorously carried out marketing. In the context of big data, marketing research should be strengthened to effectively improve market. Market issues ensure that marketing has improved its status in the era of big data. This article has conducted a research and analysis on marketing in the context of big data. And then the opportunities and challenges of marketing in the context of big data has been explained, which gradually optimize the marketing implementation effect. The challenges faced by marketing has been understood which ensures that the big data model plays its best role in it.