Search Ranking And Personalization at Airbnb

Abstract

Search ranking is a fundamental problem of crucial interest to major Internet companies, including web search engines, content publishing websites and marketplaces. However, despite sharing some common characteristics a one-size-fits-all solution does not exist in this space. Given a large difference in content that needs to be ranked and the parties affected by ranking, each search ranking problem is somewhat specific. Correspondingly, search ranking at Airbnb is quite unique, being a two-sided marketplace in which one needs to optimize for host and guest preferences, in a world where a user rarely consumes the same item twice and one listing can accept only one guest for a certain set of dates. In this talk, I will discuss challenges we have encountered and Machine Learning solutions we have developed for listing ranking at Airbnb. Specifically, the listing ranking problem boils down to prioritizing listings that are appealing to the guest but at the same time demoting listings that would likely reject the guest, which is not easily solvable using basic matrix completion or a straightforward linear model. I will shed the light on how we jointly optimize the two objectives by leveraging listing quality, location relevance, reviews, host response time as well as guest and host preferences and past booking history. Finally, we will talk about our recent work on using neural network models to train listing and query embeddings for purposes of enhancing search personalization, broad search and type-ahead suggestions, which are core concepts in any modern search.