AI-based Fuzzy Clustering System for Improving Customer Relationship Management

Abstract

Artificial Intelligence (AI) is a technology that is becoming more and more widely recognized with the addition of technologies such as personal helpers and chatbots. To get the most out of AI, your company needs to understand how to implement it better. Today, AI enhances almost every business segment and Customer Relationship Management (CRM), which is the area that has the most benefit in enhancing a better customer experience. The existing literature does not provide sufficient empirical evidence of how social media technologies affect a company’s distribution chain relationships. Today, Artificial Intelligence empowers almost every business segment and CRM, providing the greatest benefit in enhancing a better customer experience. The main purpose of this study is to show how to successfully implement chatbot in CRM using AI-based Fuzzy Clustering system (AI-FCS), how to integrate chatbot with CRM and how chatbots affect customer relationship management. From forecast lead scoring to service chatbots to customized marketing operations. Chatbots can provide tools to provide a highly productive and better, personalized customer experience to all employees. Chatbots are now easily accessible to everyone in your organization, analyzing data, predicting and planning the next steps, and automating tasks and decisions. Create an optimal control model for Customer Relationship Management using the optimal control theory, depending on the characteristics of customer relationship management. With this model, it can gain effective management insights into Customer Relationship Management for optimal new customer acquisition and existing customer retention strategies.