The Image of Media and Journalism on the Pages of the Bulgarian Journalist Periodical (1959–1996): Results of а Quantitative Content Analysis

Abstract

This paper presents and analyzes the results of a quantitative content analysis of the periodical called Bulgarian Journalist ‒ Journalism and Society. The main research topic is the role of journalism and media in Bulgaria. Based on publications on the topic, it aims to “bring to light”, as far as possible, journalistic, political and public reflections on the role and place of media and journalism in Bulgarian society during the communist regime and the first years of democratic transformation. The main focus is on five research questions, on the basis of which the periodical is monitored and analyzed. The conclusions drawn at the end have an important research significance.